Recognized for their Guest Management System powered by Venga
FOR IMMEDIATE RELEASE:
NEW YORK , March 28, 2014 – The National Restaurant Association (NRA) recently announced Fig & Olive as a finalist for their 3rd Annual Operator Innovations Awards, which recognizes operational excellence and ingenuity in the restaurant industry. Fig & Olive was acknowledged for their Guest Management System (GMS), which increases customer satisfaction and loyalty throughout their restaurant group.
Fig & Olive’s Guest Management System, which is powered by Venga, seamlessly integrates their restaurants’ point-of-sale system and online reservation system, OpenTable, to keep track of dining and service preferences as well as purchase history at an individual and aggregate level. Fig & Olive uses this data to personalize service and send targeted marketing messages. At a higher level, GMS allows Fig & Olive to see greater trends between their restaurants, like their most popular dishes, their sales and frequency trends, and customer reviews and feedback.
“Our guest management system shares our guest data between our six locations, customizes the dining experience for individual guests, and delivers results on targeted email communications,” says Matthew Joseph of Fig & Olive. “This is all done automatically, which saves employees a lot of time. They can now spend even more time with our guests.”
To date, Fig & Olive’s Guest Management System has tracked over 500,000 guests and shared their profiles between all of the Fig & Olive locations. In addition, GMS matched 100,000 reservations to point-of-sale data and $17,500,000 in spending to individual guests. GMS has realized a tremendous ROI with their automated marketing campaigns seeing open rates of 53%. Fig & Olive recently ran a “we miss you campaign” where they offered complimentary crostini to guests who had not dined with them in thirty days. Almost 300 visits and over $36,000 in sales resulted from this campaign alone translating to a return of over seven times the cost of the program.
Venga, the leading data-driven guest management software for restaurants, powers this system for Fig & Olive. Through Venga’s patent-pending technology, Fig & Olive utilizes guest data to increase customer frequency and spending in ways unique to their concept.
“We work closely with Fig & Olive and other restaurant leaders to develop a product that was not available in the market,” says Venga Co-Founder, Winston Lord. “Their feedback has helped to shape a product that helps restaurants better understand and communicate with their guests.”
About FIG & OLIVE
FIG & OLIVE is about passion for the ambiance and flavors from the Riviera and coastal regions of South of France, Italy, and Spain. Executive Chef Pascal Lorange highlights the restaurant’s focal ingredients, olive oil, which is paired with each dish and used in place of butter. The menu is centered on carefully chosen farmers and hand-selected ingredients for their genuine taste and seasonality. FIG & OLIVE is a New York based restaurant with three locations in Manhattan (Lexington, Fifth Avenue, and Meatpacking), one on Melrose Place in West Hollywood, CA and a newly-opened location in Newport Beach, CA. FIG & OLIVE extends an olive branch to Chicago, Oak Street, in Summer 2014.
For more information, visit http://www.figandolive.com.
Founded in 2010 in Washington, D.C., Venga’s mission has always been to provide restaurants with deeper insights into guests’ preferences and habits. Venga has grown into the leading guest management software for the restaurant industry and their patent-pending technology remains the only product to combine dining reservations with point-of-sale data. In doing so, it connects purchases to the individual guests who made them to seamlessly build profiles on individual guests’ habits and preferences. Venga’s clients, which include many of the most successful restaurant groups in the country such as Patina Restaurant Group, Michael Mina and Altamarea Group Restaurants, use this information to increase visit frequency, customer satisfaction, and spending through targeted email campaigns and personalized service.
For more information, visit http://www.getvenga.com.