Weekly Series: Optimizing Your Promotions

A recent study finds that daily deals tend to undermine the reputation of many restaurants that offer them, but can be an effective marketing tool for higher-end startups. If you haven’t optimized your digital footprint for the Google search experience, including ensuring that all of your local listings are dead-on, then you’re behind the curve. The utilization of Google’s, My Business is essential in this business climate.

Building a thorough and expansive emailing list for your restaurant is a vital prerequisite for achieving an effective marketing campaign. Check out these 5 techniques for bolstering your contacts and enhancing guest engagement.

Starting a loyalty rewards program for your restaurants are essential for creating long term, habitual customers. Here’s some ways to improve your current program, and how to build one if none exists.

We’re over halfway through 2015, and experts are weighing in on what will be driving industry trends in the final 2 quarters of the year. Engaging in community involvement and targeting generation Z are just some of the ways to enhance your promotional efforts.