We, at Venga, are launching this new weekly series to update you on trends in the restaurant industry regarding loyalty programs, technology, marketing, and more. Check back often to see what articles we think you would enjoy from the past week! The most compelling and successful rewards programs and initiatives are those which combine their loyalty thinking with social media engagement strategies. Converting your customers into true brand ambassadors requires engagement, through good and bad experiences, with your customers.
Understanding the lifetime value of your most loyal customers and how to reward them are important keys to a successful loyalty program.
The National Restaurant Association (NRA) has released its “What’s Hot” culinary forecast of menu trends, drink trends and ‘off the menu’ trends for 2013.
Did they really do that??
Pizza Hut enthusiasts shared their love for the smell of a box of Pizza Hut being opened, so Pizza Hut responded with providing fans with a way to enjoy the fresh smell of Pizza Hut whenever they want!