With all of the random food holidays, seasonal events, and more, planning a timely restaurant content calendar can be easier and more daunting than ever. At Venga, we’re always about making your life easier so we’ve pulled together a list of ideas for your October marketing campaigns.
All Month Long
With most regions starting to experience the first signs of fall weather, October is great chance for a seasonal revamp. Everyone loves fall flavors and heartier dishes post summer so go ahead - give the people some pumpkin spice. Start planning your Halloween promotions now. Will you host an event? Offer candy centric desserts? Don't miss out on this fun holiday opportunity.
Fall is starting, which means new seasonal beers (think pumpkin, fresh hops, and darker ales) and CIDERS. Cider has become hugely popular in the last few years so step outside of the box and promote a cider dinner. Host game watches to bring in large parties and promote your bar area with TV's if you have them.
- MLB is in it's Postseason
- NHL is in it's 2nd month
- NBA is just getting started
- NFL and college football are going strong
The recent focus on “local” makes seasonal ingredients very buzzworthy. Soft-shell crabs and truffles are tracked like horse races. Whatever you can find at the farmer’s market is where you should focus. Work with the kitchen to promote the below seasonal items for an on trend campaign:
Oysters White truffles Apples Beets Blackberries Broccoli Brussels sprouts Butter lettuce Cabbage Cauliflower Collard greens Cranberries Cucumbers Eggplant Figs Grapes Kale Melon Pears Peppers Persimmons Plums Pomegranates Potatoes Pumpkins Raspberries Sweet potatoes Tangerines Tomatillos Tomatoes Winter squash
Actual and Food Holidays
A few highlights from October’s food holidays. Is it a coincidence that National Taco Day and National Vodka Day fall on the same day? We smell great promotion potential for Oct 4. National Chocolate Day so close to Halloween could help to extend your Halloween promotions. Also don't forget about National Nut, Pasta, Beer, and Pumpkin Days. Check out the other opportunities for timely marketing below:
October 1: World Vegetarian Day October 1: National Kale Day October 4: National Taco Day October 4: National Vodka Day October 5: National Apple Betty Day October 6: National Noodle Day October 7: National Frappe Day October 8: National Pierogi Day October 9: Moldy Cheese Day October 9: Submarine-Hoagie-Hero-Grinder Day October 12: National Pumpkin Pie Day October 12: Columbus Day October 14: National Dessert Day October 15: National Mushroom Day October 15: National Red Wine Day October 16: World Food Day October 17: National Pasta Day October 22: National Nut Day October 25: National Greasy Foods Day October 26: Pumpkin Day October 26: Pretzel Day October 27: National Potato Day October 27: American Beer Day October 28: National Chocolate Day October 31: Halloween