When it comes to making connections on the site, some people go for quantity, while others focus on quality. Winston Lord first tried maximizing his number of connections when he started using LinkedIn several years ago, thinking it would be an effective way to amass customers for Venga, the business intelligence platform he co-created in D.C. for restaurants and fitness studios.
“I would try to connect with anyone in the industry, thinking that if I connect with them I can reach out and ask them to buy my product,” says Lord, 50. “But I quickly found out that was a huge waste of my time and created a lot of false hopes.”
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