Venga 1.0 was sort of a marketing tool that allowed restaurants to connect with guests directly through their social media channels and websites, in addition to an app that we developed. Then in 2013, a celebrity chef – one of the first adopters of that app – challenged us to help him find a better way to understand his customers and existing diners because quite frankly, retaining a guest is a lot more inexpensive than acquiring a new one.
So, over the next several years, we built out a suite of tools, using well known online reservation tools and point-of-sale integration, that really connected the dots between guests and their purchases. Today, it means restaurants and fitness studios are able to track and analyze their customers’ purchases, habits and preferences to personalize the guest experience, power targeted marketing and build true loyalty.
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