Leave Big Data to the Big Restaurant Chains

Big data is the buzzword of the moment, hailed as the way to mine information from the millions of transactions that businesses conduct every day.

Today’s analytics tools collect more than information; they create a holistic picture of sales, inventory and reputation that can help remedy a host of problems. Take a closer look.

PROBLEM: HOW DO I IMPROVE CUSTOMER LOYALTY? SOLUTION: ANALYZE ORDERING PATTERNS AND CREATE CUSTOMIZED PROMOTIONS.

Matthew Joseph, information technology director of national chain Fig & Olive, relies on Venga, an analytics tool that links point-of-sales data with OpenTable reservations to determine what customers are ordering.

With Venga, Fig & Olive creates profiles of guests to customize dining experiences. The information might include food allergies, wine preferences and the frequency dessert is ordered. This data is useful for personalized service that turns guests into devoted regulars.

 

Read more at Food Fanatics