Case Study: Increasing Guest Frequency

Problem: A Venga client wants to increase the frequency of their guests and get more regular diners.
Solution: The restaurant automatically sends a win back offer (through Venga) to any guest who hasn’t visited in 45 days. Through the Venga dashboard, they can watch how many dollars are brought in as a result.

Result: 1,000 emails were sent in the first 50 days, which resulted in 28 visits. This brought $4,000 in profit with checks 33% higher than average. All in all, a 650% return on investment just for this one feature of Venga.

“I can’t take click-throughs to the bank. Venga generates real ROI for my marketing campaigns by tying an actual dollar amount to each email sent.”

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-Marketing Director